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MJKDA Customer Experience Consulting
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Senior-led customer experience consulting

We help you make the customer experience moves that matter most.

MJKDA helps complex organizations identify the key CX priorities that matter and turn them into a practical plan for measurable progress.

Mike Forsyth, Founder and PrincipalJohn Farstvedt, Managing DirectorTwo senior partners · You keep every finding.

Prefer to talk? Call 210-876-4086

Teams we've worked with

  • DTE Energy
  • Delta Air Lines
  • Mercedes-Benz
  • Porsche
  • Aflac
  • MetLife
  • UPMC
  • Bank of America Merrill Lynch
  • U.S. Dept. of Veterans Affairs
  • PSEG Long Island
  • Xcel Energy
  • Stellantis
  • Volkswagen
  • Hyundai
  • Volvo
  • Ford
  • Kia
  • T-Mobile
  • United Airlines
  • Entergy
  • Genesis
SBA Service-Disabled Veteran-Owned Certified

Founded 2008 · Certified SDVOSB

Why we're different

Why clients pick us over the big firms.

Big firms

  • Senior leaders sell the project. Junior staff do the work.
  • Repeat what others in your industry already do.
  • Give you a report and leave you to figure out what comes next.
  • Make you rely on them for years.
  • Often recommend cutting jobs.

MJKDA

  • The partners you meet lead the work from start to finish.
  • Bring proven ideas from many industries and fit them to your business.
  • Give you a clear plan showing what to do first.
  • Deliver the plan in about four months, then hand control to your team.
  • Improve how the work gets done without cutting jobs.

Your team

Who you will work with.

Mike Forsyth, Founder and Principal

Mike Forsyth

Founder & Principal

Founded MJKDA in 2008. Air Force veteran. Runs the analysis. Read Mike's bio

John Farstvedt, Managing Director

John Farstvedt

Managing Director

22 years with J.D. Power. Runs the client work and the field force. Read John's bio

Behind them: a bench of seasoned associates for national-scale programs. More about the firm.

In their words

What our clients say.

"MJKDA led us to a new level of performance we would not have been able to achieve on our own. In their initial assessment they raised our awareness of the transformation challenges and then assisted in guiding us successfully through. As a result, we have strengthened our organization's capability to minimize risk and enabled our teams to repeatedly deliver projects on target, on time, and on budget. MJKDA is specifically qualified to change any business. They're passionate, and they'll leave you in a much better place than if you had gone it alone."

CEO, international SaaS company

"MJKDA was an integral part of our successful relocation. Their rigorous process of documentation and solid understanding of the ups and downs associated with the relocation process was absolutely invaluable to our overall success."

COO, major non-profit

"MJKDA is great at identifying an organization's needs and prioritizing the ways that it can improve its efficiency."

President, professional services firm

Insights

Insights from the partners.

Written by the two partners who do the work. Read all insights.

How the free hour works

We don't just silence the alarm. We find the fire.

The score tells you customers are unhappy. It does not tell you where the fire is. The hour is for finding it.

  1. 1 The smoke

    You tell us what's burning

    A few short questions when you book: what a win looks like, who owns CX, where you stand. About a minute. We research what's public before the call.

  2. 2 The fire

    We find what to fix first

    One hour with Mike and John: the quick wins you can start on immediately, the root cause behind your scores, and where you stand against leading practices.

  3. 3 The fix

    You keep it

    No deck. No obligation. Plenty of companies leave with practical tips they put to work immediately. That is a fine outcome.

Book My Free CX Review Grab a time while the frustration is fresh.

Frequently asked questions.

The free CX Review

Can we start with the free CX Review?

Yes. The review is one hour with two senior partners, and you keep every finding. You answer a few short questions when you book, we research what is public about your organization, and you leave with quick wins you can start on immediately.

Working with MJKDA

Can MJKDA work with the team and consultants we already have?

Yes. Keep them: large firms are built for growth strategy and operations, and built to stay. In an engagement we do one thing, customer experience, as an independent third party, hand your team a ranked plan it runs, and step back once the plan is delivered unless you ask us to stay for the implementation.

Will MJKDA help us turn the plan into action?

Yes. In an engagement we guide the start of execution and then leave you owning the result, and our change management and project management services cover the implementation wave when you want more hands. One utility with a strong plan stumbled on implementation, brought us back for that support, and climbed from third quartile to first within a year.

Can this work fit around our team's existing responsibilities?

Yes. In an engagement the partners do the fieldwork themselves: structured executive interviews, call listening, frontline focus groups, and ride-alongs. What we ask of your people is interview time and access. The on-site Strategic Assessment runs about three weeks; the Comprehensive Customer Experience Plan that can follow runs twelve to sixteen weeks.

Will we get useful recommendations before the work is finished?

Yes. In an engagement, urgent findings are never held for the final readout: if something is clearly broken, you hear about it during the engagement, not twelve to sixteen weeks later. The free hour that starts everything also ends with quick wins you can start on immediately.

Can we measure whether the work is paying off?

Yes. In an engagement we measure the experience the way your customers rate it, then build a closed loop: feedback that reaches the people who can act on it, measures tied to what drives the score, and a standing review your own leaders run. The clients who kept that loop turning kept climbing, including a utility that moved from third quartile to first within a year.

Will we know the full cost before we start?

Yes. Before it starts, the Comprehensive Customer Experience Plan is scoped by the number of contact centers, field locations, and assessment areas it covers. The review that comes first is free, and the Strategic Assessment that can follow it is a fixed fee quoted once scope is clear and credited toward the plan.

Free CX Review

One hour with two senior partners.

Book My Free CX Review

Prefer to call or email? 210-876-4086 · info@mjkda.com